Search Engine Reputation Management (SERM) refers to the influencing and management of the online reputation of a brand or an individual.
We help create a positive image of a company or brand by influencing branded search engine results and removing negative content and fake reviews from adversaries and competitors.
*Netpeak Agency does not work with political actors, unregistered pharmaceutical products or food supplements, gambling websites, or other products or services that can lead to moral or financial damage as well as products that can be harmful to your health.
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People don't often leave good reviews when they've had a good experience, whereas a lot of people leave a negative review when they have a bad one. Even when there are more happy customers than unhappy ones, your brand image can be damaged and competitors may take advantage of that.
Using a structured approach, we deal with this effectively and can help you create and maintain a positive online presence because trust is one of the most important business assets.
perform keyword research and use keyword variations to evaluate branded search;
localized search results (search results in different regions may vary substantially);
evaluate the tone of voice for every query and region;
screen the search results and tone of voice indices.
work with external marketplaces: promote positive and neutral customer reviews, remove and push down negative search results;
regular monitoring of the overall public impression of a company online to react in a timely manner and provide recommendations to deal with negative reviews;
dealing with customer loyalty: creating triggers and methods to get positive feedback for your company or brand to rank highly in search results.
creating a company account on review websites and forums relevant to your industry where people can discuss your product/service;
сreating a Google My Business account and ongoing management of customer interactions;
creating an About Us page and providing a technical document for website optimization;
getting your positive reviews and posts to the top of Google searches;
review website monitoring, removing the comments that violate their rules;
blog posts on Wikipedia and other authoritative resources;
regular reporting on search query changes, including the local one.
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